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marketing and brand strategy | ecommerce | growth | position | management | strategy | innovation | execution

HIGH LEVEL VALUE STUDIES

Listed below are a few high level examples of the value delivered to iAIR broad based clients
. Please note the names of these clients have been removed to address concerns about their IP, market position, trade secrets, growth stage, and internal challenges. The release of this information even at a high level with an "identified" client could have unintended consequences for our client's and therefore we have removed their name to respect and protect them.






VALUE CASE

CLIENT: $450M Global Leader in Consumer Electronics


CHALLENGE:  

  • Needed executive leadership to revitalize global marketing, 9 brands and over 4,000 SKU's
  • Needed a dynamic website and enterprise ecommerce plaform to go to market and sell products on a global scale
  • Needed marketing, branding, and go to market support to successfully bring their products to market and explode sales.
  • Needed corporate and product marketing, PR, branding, and identy support. Especially after the corporate name change.
  • Needed to aggregate, understand and apply marketing and sales metrics to support sales and go to market.
  • Needed executive, due dilligence and post aquisition support.

INTERVENTION:
  • Acted as head of global marketing for the company
  • Provided deep post aquisition integration support
  • Developed a new corporate and brand(s) website(s), social media entities, digital marketing, PR strategy, and enterprise ecommerce solution to support global go to market and sales strategy
  • Reorganized and optimized the global marketing team
  • Developed, implemented and executed an aligned product marketing and brand strategy.
  • Developed, implemented and executed a corporate position, identity, and go to market strategy.
  • Developed, designed, and executed a corporate and product logo and identity package.
  • Briefed and supported executive team on how to leverage, manage and optimize marketing centric metrics to support and sustain sales.
  • Developed and implemented optimization, BPM and PLM strategies.
  • Worked with integrated web and IT teams to better manage product collateral across thousands of SKU's and multiple brands.

VALUE CASE

CLIENT:
Early Stage Manufacturer of Firearm Workstations and Accessories


CHALLENGE:  
  • Needed a dynamic website and ecommerce plaform to go to market and sell products
  • Needed marketing, branding, sales, and go to market support to successfully bring their products to market and explode sales.
  • Needed corporate and product marketing, branding, and identify support.
  • Needed to aggregate, understand and apply marketing and sales metrics to support sales and go to market.

INTERVENTION:
  • Developed a dynamic website, social media entities and ecommerce solution to support go to market and sales strategy
  • Developed, implemented and executed an aligned product marketing and brand strategy.
  • Developed, implemented and executed a corporate position, identity, and go to market strategy.
  • Developed, designed, and executed a corporate and product logo and identity package.
  • Revamped sales strategy to optimize multiple market segments.
  • Briefed and supported executive team on how to leverage, manage and optimize marketing centric metrics to support and sustain sales.


CLIENT:
Early Stage Consumer Electronic and Leading ASIC Provider


CHALLENGE:  
  • Company developed a leading retail and marketing consumer based product.
  • Needed marketing, branding, sales, and go to market support to successfully bring their products to market and explode sales.
  • Needed corporate and product marketing, branding, and identify support.
  • Needed to aggregate, understand and apply marketing and sales metrics to support sales and go to market.

INTERVENTION:
  • Developed, implemented and executed an aligned product marketing and brand strategy.
  • Developed, implemented and executed a corporate position, identity, and go to market strategy.
  • Developed, designed, and executed a corporate and product logo and identity package.
  • Revamped sales strategy to optimize multiple market segments.
  • Briefed and supported executive team on how to leverage, manage and optimize marketing centric metrics to support and sustain sales.

VALUE
CASE

CLIENT: Growing Content Centric Software Company


CHALLENGE:  
  • Limited executive bandwidth
  • Looking to realign services and solutions to meet global client needs
  • Business strategy was not aligned with product development strategy
  • Limed executive experience in the content vertical
  • Lackluster sales and business development activity and results

INTERVENTION:
  • Developed, implemented and executed a new and more aligned strategic, communication, and execution framework.
  • Developed, implemented and executed a new brand & market position to align product and services to be more effective
  • Developed, implemented, and trained sales and business development staff on a new strategy that focused on top line and market growth.
  • Briefed and supported executive team on content centric markets, opportunities and strategy

VALUE CASE

CLIENT:
Dynamic Software Company with a Break Through Content Search Technology Solution


CHALLENGE:  
  • Limited executive bandwidth
  • Looking to explode to the next level
  • Distracted business acquisition strategy
  • Ineffective corporate strategy
  • Unfocused brand and marketing position

INTERVENTION:
  • Developed, implemented and executed a new and dynamic strategic and execution framework.
  • Developed, implemented and executed a new and effective brand & market position to effectively address targeted market verticals.
  • Developed, implemented and executed a new business acquisition and corporate development strategy which included the new acquisition of leading clients in the pharma, legal, and intelligence industries.
  • Realigned and positioned the company for successful multi-million dollar capital raise.

VALUE CASE

CLIENT:
Global Consumer Electronic Manufacturer


CHALLENGE:  
    • Inefficient communication across global marketing divisions.
    • Marketing execution - process challenges
    • Intra/Inter department communication and workflow challenges

INTERVENTION:

  • Provided technology vendor research, analysis & recommendation.
  • Worked with key stake holders to improve global communication, processes and efficiencies.
  • Helped architect, implement and integrate a technology solution to meet global marketing and communication workflow.
  • Defined ROI and KPI metrics to support executive management and technology investment.

VALUE CASE

CLIENT:
Large National Retailer


CHALLENGE:  
  • Looking to inject a new culture of innovation in operations, management and product development.

INTERVENTION:
  • Designed and implemented a custom innovation strategy, framework, and execution plan.

VALUE
CASE

CLIENT:
Large International Click & Mortar Retailer


CHALLENGE:  
  • Looking to leverage technology to extend organizations brand and customer interaction.

INTERVENTION:
  • Worked with client to research, analyze and recommend a technology solution to implement and utilize.
  • Developed, designed, and established KPI metrics to measure the results and effectiveness of new solution.

VALUE
CASE

CLIENT:
Early Stage Consumer Electronics Firm


CHALLENGE:  
  • Limited key executive experience (CEO was an engineer and designer).
  • Inexperienced executive management team
  • In need of an executive mentor and coach.
  • Looking to limit operational, manufacturing and executive mistakes.

INTERVENTION:
  • Provided operations strategy, productive development, marketing and execution consulting, solutions and frameworks.
  • Provided executive mentorship and coaching to executive management team and CEO
  • Developed and executed a reposition strategy to help the organization execute, focus and succeed through high growth.

VALUE CASE

CLIENT:
Leading Technology Centric University


CHALLENGE:  
  • Looking to expand undergraduate and graduate offerings with a focus on technology, strategy, management and executive focus.
  • In need of new position and marketing for new programs.
  • Looking to revise, update and create new curriculum materials to support new programs and expanding global market.

INTERVENTION:
  • Developed new dynamic curriculum material for both graduate and undergraduate programs.
  • Developed new marketing position and execution strategy to support the University's new position and offerings
  • Serve on the University Board of Advisors

VALUE CASE

CLIENT:
Boutique Professional Services Firm


CHALLENGE:  
  • Lagging Sales
  • Outdated Marketing & Market Position

INTERVENTION:
  • Reoriented Business Acquisition Strategy
  • Revised pricing structure to improve margin and profitability

VALUE
CASE

CLIENT:
Venture Capital Firm


CHALLENGE:  
  • Looking to conduct due diligence for a media centric investment target
  • Lacked detailed domain expertise

INTERVENTION:
  • Conducted discovery and due diligence of opportunity, market, business model, and technology.
  • Conducted management review and analysis.
  • Provided findings and recommendations for investment decision

VALUE
CASE

CLIENT:
Leading Technology & Research University


CHALLENGE:  
  • Looking for domain expertise on innovation, technology management, and strategy to support various university research.

INTERVENTION:
  • Provide domain expertise, industry insight and direct market feedback for active research within several departments at the school of management.